Three things I'm working on:
#1 ALL OF THIS:
Build a good name. Keep your name clean. Don’t make compromises, don’t worry about making a bunch of money or being successful — be concerned with doing good work and make the right choices and protect your work. And if you build a good name, eventually, that name will be its own currency.
- Patti Smith
#2 DO WHAT YOU SAY YOU WILL DO
Our old CMO said he had "DO WHAT YOU SAY YOU WILL DO" painted on his wall at home. It was his family's motto. Or something. I can't remember the specifics. Anyway, it's eternally difficult albeit solid advice.
#3 GET BEHIND THE MULE